BLUR HISTORY
Blur magazine is project founded and run by
photography enthusiasts, and volunteers from
all parts of Croatia. Aiming at achieving high
quality content, the magazine is published
quarterly in PDF format so it can easily be
downloaded, saved and browsed through every
now and then. It is available through the
Internet exclusively, in order to avoid high
cost distribution fees, break territorial
borders and reach every single part of the
Earth, free of charge. It is because of its
cosmopolitan nature that Blur is edited
simultaneously in Croatian and English.
Though initially established under the
name of Bulb at the close of 2007, in
September 2009, it changed its editorial
board, refreshed its team of collaborators
and, using a bit more 'blurry’ name,
Blur now heads for new challenges.
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Polaroid re-positioned itself from an analog
Instant Film Production Company to a global
Consumer Electronics and Digital Imaging company,
with new high quality mass products. Shutting
down factories in Mexico and Netherlands in
June 2008, production of integral Polaroid
film was globally stopped.
In October 2008, the company of Impossible
B.V. founded the ‘Impossible project’ and
acquired the complete production plant in
Enschede (Netherlands). They engaged the
most experienced team of Integral Film
experts worldwide, aiming to re-invent and
re-produce analog instant film. Since some
important components of Polaroid film do
not exist anymore, this ‘impossible’
project is focusing on the development
of completely new film that could also
be used on vintage Polaroid cameras.
The first prototype is expected as soon
as October 2009, and production is
planned to start beginning of 2010.
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Blur magazine is proud to be an exclusive
media sponsor of the ‘Impossible Project’.
The magazine supporting and ‘celebrating’
artistic photography, it is always a pleasure
for us to encourage such courageous and
historically important undertakings which
will, we are convinced, not only succeed
but lead to a true cultural revolution
in the world of photography. In this issue
you can read an exclusive interview with
Florian Kaps, executive director of the
project, and find out all the facts related
to the ‘Impossible Project’ as well as how
to contribute to its success. More on this
on page 109. In addition, our next issues
will continue covering this topic – we will
inform you about the development of the
project itself, survey the history of
Polaroid film, current projects done using
this specific technique and introduce the
work of one Croatian Polaroid photographer.
For further information related to the
‘Impossible Project,’ please visit the
official web page:
*IMPOSSIBLE project*</b>
*BLUR m a g a z i n e*</b>